ABOUT FRESH
The FRESH program was grown from the soils of personal experience, built from science, and enhanced by professional development. FRESH is an all-inclusive program that helps you maximize your potential, chase your passions, and live a well-balanced life, and was created around the understanding that if you do the activities and follow the systems, you will succeed. During this program we will develop and improve your habits to maximize your potential and remove interference to your success.
OUR TEAM
The FRESH program is grown from the soils of personal experience, built from science, and enhanced by professional development. Our team has learned from their personal journeys and fully embody the principals of the FRESH program.
DILLAN MICUS
Founder and Coach
Dillan Micus is living proof that this program can change your life. In 2005, the former college football star and one-time NFL recruit was tapped to lead the Southwest territory of a publicly-traded wealth management firm. At just 29-years-old, Dillan was the youngest person in company history managing an entire territory, and within a couple of years his branch became the top performing organization within the firm nationwide, eventually growing from a few hundred million of total assets to 3 billion in total assets under management. If you ask Dillan what his biggest accomplishment is, he would say his battle with alcoholism. This very battle is what led him to create, FRESH – the step-by-step program based around his own personal experience in recovery. Determined to live life on his own terms, Dillan began his journey to recovery in 2016. Now, with more than five years of sobriety under his belt, the competitive mountain biker and heli-skiing enthusiast owns his own thriving wealth management business, is the founder of FRESH, and, thanks to the principles of this program, manages a healthy balance in all areas of life.
ASHLEY GRIMMEL
Co-Founder, Functional Nutritionist & Biometric Coach
During her formative years, Ashley witnessed many family members battle cancer, alongside other diseases. From a young age she dedicated her life to studying cellular health, disease etiology, and performance optimization. As a graduate of the National University of Naturopathic Medicine, Ashley has worked with clinics across the world to develop programs to optimize patient outcomes through therapeutic diets, and lifestyle modifications. She has also put her extensive knowledge into practice with elite athletes including Olympians, UFC champions, and NFL players. Ashley wholeheartedly lives out the FRESH lifestyle. Personally, she has lost 60 pounds, reversed autoimmune diseases, and has gone from hardly being able to walk a single mile, to regularly competing in ultra-endurance events. She is an Elite Spartan Athlete, and holds multiple podium finishes in the obstacle course community. She is an avid outdoorswomen, climber, skier, hiker, living room dancer, chef, and dog mom.